diff --git a/api/src/chat/schemas/context-var.schema.ts b/api/src/chat/schemas/context-var.schema.ts
index 4757391..60fcc7c 100644
--- a/api/src/chat/schemas/context-var.schema.ts
+++ b/api/src/chat/schemas/context-var.schema.ts
@@ -28,6 +28,12 @@ export class ContextVar extends BaseSchema {
     match: /^[a-z_0-9]+$/,
   })
   name: string;
+
+  @Prop({
+    type: Boolean,
+    default: false,
+  })
+  permanent?: boolean;
 }
 
 export const ContextVarModel: ModelDefinition = {
diff --git a/api/src/chat/schemas/subscriber.schema.ts b/api/src/chat/schemas/subscriber.schema.ts
index 1cee129..f0e451b 100644
--- a/api/src/chat/schemas/subscriber.schema.ts
+++ b/api/src/chat/schemas/subscriber.schema.ts
@@ -19,6 +19,7 @@ import { TFilterPopulateFields } from '@/utils/types/filter.types';
 
 import { Label } from './label.schema';
 import { ChannelData } from './types/channel';
+import { SubscriberContext } from './types/subscriberContext';
 
 @Schema({ timestamps: true })
 export class SubscriberStub extends BaseSchema {
@@ -107,6 +108,12 @@ export class SubscriberStub extends BaseSchema {
     default: null,
   })
   avatar?: unknown;
+
+  @Prop({
+    type: Object,
+    default: { vars: {} }, //TODO: add this to the migration
+  })
+  context?: SubscriberContext;
 }
 
 @Schema({ timestamps: true })
diff --git a/api/src/chat/schemas/types/subscriberContext.ts b/api/src/chat/schemas/types/subscriberContext.ts
new file mode 100644
index 0000000..18108d3
--- /dev/null
+++ b/api/src/chat/schemas/types/subscriberContext.ts
@@ -0,0 +1,3 @@
+export interface SubscriberContext {
+  [key: string]: any;
+}
diff --git a/api/src/chat/services/conversation.service.ts b/api/src/chat/services/conversation.service.ts
index ecf45fc..319d31e 100644
--- a/api/src/chat/services/conversation.service.ts
+++ b/api/src/chat/services/conversation.service.ts
@@ -7,16 +7,19 @@
  * 3. SaaS Restriction: This software, or any derivative of it, may not be used to offer a competing product or service (SaaS) without prior written consent from Hexastack. Offering the software as a service or using it in a commercial cloud environment without express permission is strictly prohibited.
  */
 
-import { Injectable } from '@nestjs/common';
+import { Injectable, Logger } from '@nestjs/common';
 import { FilterQuery } from 'mongoose';
 
 import EventWrapper from '@/channel/lib/EventWrapper';
 import { LoggerService } from '@/logger/logger.service';
 import { BaseService } from '@/utils/generics/base-service';
 
+import { ContextVarService } from './context-var.service';
+import { SubscriberService } from './subscriber.service';
 import { VIEW_MORE_PAYLOAD } from '../helpers/constants';
 import { ConversationRepository } from '../repositories/conversation.repository';
 import { Block, BlockFull } from '../schemas/block.schema';
+import { ContextVar } from '../schemas/context-var.schema';
 import {
   Conversation,
   ConversationFull,
@@ -34,6 +37,8 @@ export class ConversationService extends BaseService<
   constructor(
     readonly repository: ConversationRepository,
     private readonly logger: LoggerService,
+    private readonly contextVarService: ContextVarService,
+    private readonly subscriberService: SubscriberService,
   ) {
     super(repository);
   }
@@ -79,6 +84,7 @@ export class ConversationService extends BaseService<
     captureVars: boolean = false,
   ) {
     const msgType = event.getMessageType();
+    const profile = event.getSender();
     // Capture channel specific context data
     convo.context.channel = event.getHandler().getChannel();
     convo.context.text = event.getText();
@@ -86,6 +92,18 @@ export class ConversationService extends BaseService<
     convo.context.nlp = event.getNLP();
     convo.context.vars = convo.context.vars || {};
 
+    const contextVars = (
+      await this.contextVarService.find({
+        name: { $in: next.capture_vars.map((c) => c.context_var) },
+      })
+    ).reduce(
+      (acc, cv) => {
+        acc[cv.name] = cv;
+        return acc;
+      },
+      {} as Record<string, ContextVar>,
+    );
+
     // Capture user entry in context vars
     if (captureVars && next.capture_vars && next.capture_vars.length > 0) {
       next.capture_vars.forEach((capture) => {
@@ -121,12 +139,18 @@ export class ConversationService extends BaseService<
         contextValue =
           typeof contextValue === 'string' ? contextValue.trim() : contextValue;
 
-        convo.context.vars[capture.context_var] = contextValue;
+        if (contextVars[capture.context_var]?.permanent) {
+          Logger.debug(
+            `Adding context var to subscriber: ${capture.context_var} = ${contextValue}`,
+          );
+          profile.context.vars[capture.context_var] = contextValue;
+        } else {
+          convo.context.vars[capture.context_var] = contextValue;
+        }
       });
     }
 
     // Store user infos
-    const profile = event.getSender();
     if (profile) {
       // @ts-expect-error : id needs to remain readonly
       convo.context.user.id = profile.id;
@@ -182,6 +206,13 @@ export class ConversationService extends BaseService<
           'Conversation Model : No conversation has been updated',
         );
       }
+
+      //TODO: add check if nothing changed don't update
+
+      this.subscriberService.updateOne(convo.sender, {
+        context: profile.context,
+      });
+
       return updatedConversation;
     } catch (err) {
       this.logger.error('Conversation Model : Unable to store context', err);