diff --git a/packages/bolt/app/components/chat/Chat.client.tsx b/packages/bolt/app/components/chat/Chat.client.tsx
index 0b2a176..bc2ea31 100644
--- a/packages/bolt/app/components/chat/Chat.client.tsx
+++ b/packages/bolt/app/components/chat/Chat.client.tsx
@@ -11,6 +11,7 @@ import { fileModificationsToHTML } from '~/utils/diff';
 import { cubicEasingFn } from '~/utils/easings';
 import { createScopedLogger, renderLogger } from '~/utils/logger';
 import { BaseChat } from './BaseChat';
+import { sendAnalyticsEvent, AnalyticsTrackEvent, AnalyticsAction } from '~/lib/analytics';
 
 const toastAnimation = cssTransition({
   enter: 'animated fadeInRight',
@@ -191,6 +192,18 @@ export const ChatImpl = memo(({ initialMessages, storeMessageHistory }: ChatProp
     resetEnhancer();
 
     textareaRef.current?.blur();
+
+    const event = messages.length === 0 ? AnalyticsTrackEvent.ChatCreated : AnalyticsTrackEvent.MessageSent;
+
+    sendAnalyticsEvent({
+      action: AnalyticsAction.Track,
+      payload: {
+        event,
+        properties: {
+          message: _input,
+        },
+      },
+    });
   };
 
   const [messageRef, scrollRef] = useSnapScroll();
diff --git a/packages/bolt/app/lib/.server/sessions.ts b/packages/bolt/app/lib/.server/sessions.ts
index 9a66eb6..ee7a0f2 100644
--- a/packages/bolt/app/lib/.server/sessions.ts
+++ b/packages/bolt/app/lib/.server/sessions.ts
@@ -3,12 +3,15 @@ import { decodeJwt } from 'jose';
 import { CLIENT_ID, CLIENT_ORIGIN } from '~/lib/constants';
 import { request as doRequest } from '~/lib/fetch';
 import { logger } from '~/utils/logger';
+import type { Identity } from '~/lib/analytics';
 
 const DEV_SESSION_SECRET = import.meta.env.DEV ? 'LZQMrERo3Ewn/AbpSYJ9aw==' : undefined;
 
 interface SessionData {
   refresh: string;
   expiresAt: number;
+  userId: string | null;
+  segmentWriteKey: string | null;
 }
 
 export async function isAuthenticated(request: Request, env: Env) {
@@ -50,6 +53,7 @@ export async function createUserSession(
   request: Request,
   env: Env,
   tokens: { refresh: string; expires_in: number; created_at: number },
+  identity?: Identity,
 ): Promise<ResponseInit> {
   const { session, sessionStorage } = await getSession(request, env);
 
@@ -58,6 +62,11 @@ export async function createUserSession(
   session.set('refresh', tokens.refresh);
   session.set('expiresAt', expiresAt);
 
+  if (identity) {
+    session.set('userId', identity.userId ?? null);
+    session.set('segmentWriteKey', identity.segmentWriteKey ?? null);
+  }
+
   return {
     headers: {
       'Set-Cookie': await sessionStorage.commitSession(session, {
@@ -97,7 +106,7 @@ export function validateAccessToken(access: string) {
   return jwtPayload.bolt === true;
 }
 
-async function getSession(request: Request, env: Env) {
+export async function getSession(request: Request, env: Env) {
   const sessionStorage = getSessionStorage(env);
   const cookie = request.headers.get('Cookie');
 
diff --git a/packages/bolt/app/lib/analytics.ts b/packages/bolt/app/lib/analytics.ts
new file mode 100644
index 0000000..df41c3e
--- /dev/null
+++ b/packages/bolt/app/lib/analytics.ts
@@ -0,0 +1,103 @@
+import { Analytics, type IdentifyParams, type PageParams, type TrackParams } from '@segment/analytics-node';
+import { CLIENT_ORIGIN } from '~/lib/constants';
+import { request as doRequest } from '~/lib/fetch';
+import { logger } from '~/utils/logger';
+
+export interface Identity {
+  userId?: string | null;
+  guestId?: string | null;
+  segmentWriteKey?: string | null;
+}
+
+const MESSAGE_PREFIX = 'Bolt';
+
+export enum AnalyticsTrackEvent {
+  MessageSent = `${MESSAGE_PREFIX} Message Sent`,
+  ChatCreated = `${MESSAGE_PREFIX} Chat Created`,
+}
+
+export enum AnalyticsAction {
+  Identify = 'identify',
+  Page = 'page',
+  Track = 'track',
+}
+
+// we can omit the user ID since it's retrieved from the user's session
+type OmitUserId<T> = Omit<T, 'userId'>;
+
+export type AnalyticsEvent =
+  | { action: AnalyticsAction.Identify; payload: OmitUserId<IdentifyParams> }
+  | { action: AnalyticsAction.Page; payload: OmitUserId<PageParams> }
+  | { action: AnalyticsAction.Track; payload: OmitUserId<TrackParams> };
+
+export async function identifyUser(access: string): Promise<Identity | undefined> {
+  const response = await doRequest(`${CLIENT_ORIGIN}/api/identify`, {
+    method: 'GET',
+    headers: { authorization: `Bearer ${access}` },
+  });
+
+  const body = await response.json();
+
+  if (!response.ok) {
+    return undefined;
+  }
+
+  // convert numerical identity values to strings
+  const stringified = Object.entries(body).map(([key, value]) => [
+    key,
+    typeof value === 'number' ? value.toString() : value,
+  ]);
+
+  return Object.fromEntries(stringified) as Identity;
+}
+
+// send an analytics event from the client
+export async function sendAnalyticsEvent(event: AnalyticsEvent) {
+  // don't send analytics events when in dev mode
+  if (import.meta.env.DEV) {
+    return;
+  }
+
+  const request = await fetch('/api/analytics', {
+    method: 'POST',
+    headers: {
+      'Content-Type': 'application/json',
+    },
+    body: JSON.stringify(event),
+  });
+
+  if (!request.ok) {
+    logger.error(`Error handling Segment Analytics action: ${event.action}`);
+  }
+}
+
+// send an analytics event from the server
+export async function sendEventInternal(identity: Identity, { action, payload }: AnalyticsEvent) {
+  const { userId, segmentWriteKey: writeKey } = identity;
+
+  if (!userId || !writeKey) {
+    logger.warn('Missing user ID or write key when logging analytics');
+    return { success: false as const, error: 'missing-data' };
+  }
+
+  const analytics = new Analytics({ flushAt: 1, writeKey }).on('error', logger.error);
+
+  try {
+    await new Promise((resolve, reject) => {
+      if (action === AnalyticsAction.Identify) {
+        analytics.identify({ ...payload, userId }, resolve);
+      } else if (action === AnalyticsAction.Page) {
+        analytics.page({ ...payload, userId }, resolve);
+      } else if (action === AnalyticsAction.Track) {
+        analytics.track({ ...payload, userId }, resolve);
+      } else {
+        reject();
+      }
+    });
+  } catch {
+    logger.error(`Error handling Segment Analytics action: ${action}`);
+    return { success: false as const, error: 'invalid-action' };
+  }
+
+  return { success: true as const };
+}
diff --git a/packages/bolt/app/lib/persistence/useChatHistory.ts b/packages/bolt/app/lib/persistence/useChatHistory.ts
index 1a7c8a3..8634aac 100644
--- a/packages/bolt/app/lib/persistence/useChatHistory.ts
+++ b/packages/bolt/app/lib/persistence/useChatHistory.ts
@@ -4,6 +4,7 @@ import type { Message } from 'ai';
 import { openDatabase, setMessages, getMessages, getNextId, getUrlId } from './db';
 import { toast } from 'react-toastify';
 import { workbenchStore } from '~/lib/stores/workbench';
+import { sendAnalyticsEvent, AnalyticsAction } from '~/lib/analytics';
 
 export interface ChatHistory {
   id: string;
@@ -111,4 +112,14 @@ function navigateChat(nextId: string) {
   url.pathname = `/chat/${nextId}`;
 
   window.history.replaceState({}, '', url);
+
+  // since the `replaceState` call doesn't trigger a page reload, we need to manually log this event
+  sendAnalyticsEvent({
+    action: AnalyticsAction.Page,
+    payload: {
+      properties: {
+        url: url.href,
+      },
+    },
+  });
 }
diff --git a/packages/bolt/app/root.tsx b/packages/bolt/app/root.tsx
index c122bf6..e0f0fef 100644
--- a/packages/bolt/app/root.tsx
+++ b/packages/bolt/app/root.tsx
@@ -1,7 +1,9 @@
 import { useStore } from '@nanostores/react';
 import type { LinksFunction } from '@remix-run/cloudflare';
-import { Links, Meta, Outlet, Scripts, ScrollRestoration } from '@remix-run/react';
+import { Links, Meta, Outlet, Scripts, ScrollRestoration, useLocation } from '@remix-run/react';
 import tailwindReset from '@unocss/reset/tailwind-compat.css?url';
+import { useEffect } from 'react';
+import { sendAnalyticsEvent, AnalyticsAction } from './lib/analytics';
 import { themeStore } from './lib/stores/theme';
 import { stripIndents } from './utils/stripIndent';
 
@@ -53,6 +55,20 @@ const inlineThemeCode = stripIndents`
 export function Layout({ children }: { children: React.ReactNode }) {
   const theme = useStore(themeStore);
 
+  const { pathname } = useLocation();
+
+  // log page events when the window location changes
+  useEffect(() => {
+    sendAnalyticsEvent({
+      action: AnalyticsAction.Page,
+      payload: {
+        properties: {
+          url: window.location.href,
+        },
+      },
+    });
+  }, [pathname]);
+
   return (
     <html lang="en" data-theme={theme}>
       <head>
diff --git a/packages/bolt/app/routes/api.analytics.ts b/packages/bolt/app/routes/api.analytics.ts
new file mode 100644
index 0000000..e702984
--- /dev/null
+++ b/packages/bolt/app/routes/api.analytics.ts
@@ -0,0 +1,20 @@
+import { json, type ActionFunctionArgs } from '@remix-run/cloudflare';
+import { handleWithAuth } from '~/lib/.server/login';
+import { getSession } from '~/lib/.server/sessions';
+import { sendEventInternal, type AnalyticsEvent } from '~/lib/analytics';
+
+async function analyticsAction({ request, context }: ActionFunctionArgs) {
+  const event: AnalyticsEvent = await request.json();
+  const { session } = await getSession(request, context.cloudflare.env);
+  const { success, error } = await sendEventInternal(session.data, event);
+
+  if (!success) {
+    return json({ error }, { status: 500 });
+  }
+
+  return json({ success }, { status: 200 });
+}
+
+export async function action(args: ActionFunctionArgs) {
+  return handleWithAuth(args, analyticsAction);
+}
diff --git a/packages/bolt/app/routes/login.tsx b/packages/bolt/app/routes/login.tsx
index 591a171..caabcfe 100644
--- a/packages/bolt/app/routes/login.tsx
+++ b/packages/bolt/app/routes/login.tsx
@@ -9,6 +9,7 @@ import { useFetcher, useLoaderData } from '@remix-run/react';
 import { useEffect, useState } from 'react';
 import { LoadingDots } from '~/components/ui/LoadingDots';
 import { createUserSession, isAuthenticated, validateAccessToken } from '~/lib/.server/sessions';
+import { identifyUser } from '~/lib/analytics';
 import { CLIENT_ID, CLIENT_ORIGIN } from '~/lib/constants';
 import { request as doRequest } from '~/lib/fetch';
 import { auth, type AuthAPI } from '~/lib/webcontainer/auth.client';
@@ -62,9 +63,11 @@ export async function action({ request, context }: ActionFunctionArgs) {
     return json({ error: 'bolt-access' as const }, { status: 401 });
   }
 
+  const identity = await identifyUser(payload.access);
+
   const tokenInfo: { expires_in: number; created_at: number } = await response.json();
 
-  const init = await createUserSession(request, context.cloudflare.env, { ...payload, ...tokenInfo });
+  const init = await createUserSession(request, context.cloudflare.env, { ...payload, ...tokenInfo }, identity);
 
   return redirectDocument('/', init);
 }
@@ -105,6 +108,9 @@ export default function Login() {
             <h2 className="mt-6 text-center text-3xl font-extrabold text-gray-900">Login</h2>
           </div>
           <LoginForm />
+          <p className="mt-4 text-sm text-center text-gray-600">
+            By using Bolt, you agree to the collection of usage data for analytics.
+          </p>
         </div>
       )}
     </div>
@@ -146,7 +152,7 @@ function LoginForm() {
       });
     }
 
-    function onTokens() {
+    async function onTokens() {
       const tokens = auth.tokens()!;
 
       fetcher.submit(tokens, {
diff --git a/packages/bolt/package.json b/packages/bolt/package.json
index c378a4e..059e0a5 100644
--- a/packages/bolt/package.json
+++ b/packages/bolt/package.json
@@ -39,6 +39,7 @@
     "@remix-run/cloudflare": "^2.10.2",
     "@remix-run/cloudflare-pages": "^2.10.2",
     "@remix-run/react": "^2.10.2",
+    "@segment/analytics-node": "^2.1.2",
     "@stackblitz/sdk": "^1.11.0",
     "@uiw/codemirror-theme-vscode": "^4.23.0",
     "@unocss/reset": "^0.61.0",
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index 8bb2b48..a4a0119 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -104,6 +104,9 @@ importers:
       '@remix-run/react':
         specifier: ^2.10.2
         version: 2.10.2(react-dom@18.3.1(react@18.3.1))(react@18.3.1)(typescript@5.5.2)
+      '@segment/analytics-node':
+        specifier: ^2.1.2
+        version: 2.1.2
       '@stackblitz/sdk':
         specifier: ^1.11.0
         version: 1.11.0
@@ -1167,6 +1170,14 @@ packages:
   '@lezer/sass@1.0.6':
     resolution: {integrity: sha512-w/RCO2dIzZH1To8p+xjs8cE+yfgGus8NZ/dXeWl/QzHyr+TeBs71qiE70KPImEwvTsmEjoWh0A5SxMzKd5BWBQ==}
 
+  '@lukeed/csprng@1.1.0':
+    resolution: {integrity: sha512-Z7C/xXCiGWsg0KuKsHTKJxbWhpI3Vs5GwLfOean7MGyVFGqdRgBbAjOCh6u4bbjPc/8MJ2pZmK/0DLdCbivLDA==}
+    engines: {node: '>=8'}
+
+  '@lukeed/uuid@2.0.1':
+    resolution: {integrity: sha512-qC72D4+CDdjGqJvkFMMEAtancHUQ7/d/tAiHf64z8MopFDmcrtbcJuerDtFceuAfQJ2pDSfCKCtbqoGBNnwg0w==}
+    engines: {node: '>=8'}
+
   '@mdx-js/mdx@2.3.0':
     resolution: {integrity: sha512-jLuwRlz8DQfQNiUCJR50Y09CGPq3fLtmtUQfVrj79E0JWu3dvsVcxVIcfhR5h0iXu+/z++zDrYeiJqifRynJkA==}
 
@@ -1444,6 +1455,16 @@ packages:
     cpu: [x64]
     os: [win32]
 
+  '@segment/analytics-core@1.6.0':
+    resolution: {integrity: sha512-bn9X++IScUfpT7aJGjKU/yJAu/Ko2sYD6HsKA70Z2560E89x30pqgqboVKY8kootvQnT4UKCJiUr5NDMgjmWdQ==}
+
+  '@segment/analytics-generic-utils@1.2.0':
+    resolution: {integrity: sha512-DfnW6mW3YQOLlDQQdR89k4EqfHb0g/3XvBXkovH1FstUN93eL1kfW9CsDcVQyH3bAC5ZsFyjA/o/1Q2j0QeoWw==}
+
+  '@segment/analytics-node@2.1.2':
+    resolution: {integrity: sha512-CIqWH5G0pB/LAFAZEZtntAxujiYIpdk0F+YGhfM6N/qt4/VLWjFcd4VZXVLW7xqaxig64UKWGQhe8bszXDRXXw==}
+    engines: {node: '>=18'}
+
   '@shikijs/core@1.9.1':
     resolution: {integrity: sha512-EmUful2MQtY8KgCF1OkBtOuMcvaZEvmdubhW0UHCGXi21O9dRLeADVCj+k6ZS+de7Mz9d2qixOXJ+GLhcK3pXg==}
 
@@ -1988,6 +2009,9 @@ packages:
   buffer@5.7.1:
     resolution: {integrity: sha512-EHcyIPBQ4BSGlvjB16k5KgAJ27CIsHY/2JBmCRReo48y9rQ3MaUzWX3KVlBa4U7MyX02HdVj0K7C3WaB3ju7FQ==}
 
+  buffer@6.0.3:
+    resolution: {integrity: sha512-FTiCpNxtwiZZHEZbcbTIcZjERVICn9yq/pDFkTl95/AxzD1naBctN7YO68riM/gLSDY7sdrMby8hofADYuuqOA==}
+
   builtin-status-codes@3.0.0:
     resolution: {integrity: sha512-HpGFw18DgFWlncDfjTa2rcQ4W88O1mC8e8yZ2AvQY5KDaktSTwo+KRf6nHK6FRI5FyRyb/5T6+TSxfP7QyGsmQ==}
 
@@ -2381,6 +2405,10 @@ packages:
     resolution: {integrity: sha512-ZmdL2rui+eB2YwhsWzjInR8LldtZHGDoQ1ugH85ppHKwpUHL7j7rN0Ti9NCnGiQbhaZ11FpR+7ao1dNsmduNUg==}
     engines: {node: '>=12'}
 
+  dset@3.1.3:
+    resolution: {integrity: sha512-20TuZZHCEZ2O71q9/+8BwKwZ0QtD9D8ObhrihJPr+vLLYlSuAU3/zL4cSlgbfeoGHTjCSJBa7NGcrF9/Bx/WJQ==}
+    engines: {node: '>=4'}
+
   duplexer@0.1.2:
     resolution: {integrity: sha512-jtD6YG370ZCIi/9GTaJKQxWTZD045+4R4hTk/x1UyoqadyJ9x9CgSi1RlVDQF8U2sxLLSnFkCaMihqljHIWgMg==}
 
@@ -3742,6 +3770,15 @@ packages:
   node-fetch-native@1.6.4:
     resolution: {integrity: sha512-IhOigYzAKHd244OC0JIMIUrjzctirCmPkaIfhDeGcEETWof5zKYUW7e7MYvChGWh/4CJeXEgsRyGzuF334rOOQ==}
 
+  node-fetch@2.7.0:
+    resolution: {integrity: sha512-c4FRfUm/dbcWZ7U+1Wq0AwCyFL+3nt2bEw05wfxSz+DWpWsitgmSgYmy2dQdWyKC1694ELPqMs/YzUSNozLt8A==}
+    engines: {node: 4.x || >=6.0.0}
+    peerDependencies:
+      encoding: ^0.1.0
+    peerDependenciesMeta:
+      encoding:
+        optional: true
+
   node-fetch@3.3.2:
     resolution: {integrity: sha512-dRB78srN/l6gqWulah9SrxeYnxeddIG30+GOqK/9OlLVyLg3HPnr6SqOWTWOXKRwC2eGYCkZ59NNuSgvSrpgOA==}
     engines: {node: ^12.20.0 || ^14.13.1 || >=16.0.0}
@@ -4661,6 +4698,9 @@ packages:
     resolution: {integrity: sha512-sf4i37nQ2LBx4m3wB74y+ubopq6W/dIzXg0FDGjsYnZHVa1Da8FH853wlL2gtUhg+xJXjfk3kUZS3BRoQeoQBQ==}
     engines: {node: '>=6'}
 
+  tr46@0.0.3:
+    resolution: {integrity: sha512-N3WMsuqV66lT30CrXNbEjx4GEwlow3v6rr4mCcv6prnfwhS01rkgyFdjPNBYd9br7LpXV1+Emh01fHnq2Gdgrw==}
+
   trim-lines@3.0.1:
     resolution: {integrity: sha512-kRj8B+YHZCc9kQYdWfJB2/oUl9rA99qbowYYBtr4ui4mZyAQ2JpvVBd/6U2YloATfqBhBTSMhTpgBHtU0Mf3Rg==}
 
@@ -4992,6 +5032,12 @@ packages:
     resolution: {integrity: sha512-d2JWLCivmZYTSIoge9MsgFCZrt571BikcWGYkjC1khllbTeDlGqZ2D8vD8E/lJa8WGWbb7Plm8/XJYV7IJHZZw==}
     engines: {node: '>= 8'}
 
+  webidl-conversions@3.0.1:
+    resolution: {integrity: sha512-2JAn3z8AR6rjK8Sm8orRC0h/bcl/DqL7tRPdGZ4I1CjdF+EaMLmYxBHyXuKL849eucPFhvBoxMsflfOb8kxaeQ==}
+
+  whatwg-url@5.0.0:
+    resolution: {integrity: sha512-saE57nupxk6v3HY35+jzBwYa0rKSy0XR8JSxZPwgLr7ys0IBzhGviA1/TUGJLmSVqs8pb9AnvICXEuOHLprYTw==}
+
   which-typed-array@1.1.15:
     resolution: {integrity: sha512-oV0jmFtUky6CXfkqehVvBP/LSWJ2sy4vWMioiENyJLePrBO/yKyV9OyJySfAKosh+RYkIl5zJCNZ8/4JncrpdA==}
     engines: {node: '>= 0.4'}
@@ -6073,6 +6119,12 @@ snapshots:
       '@lezer/highlight': 1.2.0
       '@lezer/lr': 1.4.1
 
+  '@lukeed/csprng@1.1.0': {}
+
+  '@lukeed/uuid@2.0.1':
+    dependencies:
+      '@lukeed/csprng': 1.1.0
+
   '@mdx-js/mdx@2.3.0':
     dependencies:
       '@types/estree-jsx': 1.0.5
@@ -6425,6 +6477,29 @@ snapshots:
   '@rollup/rollup-win32-x64-msvc@4.18.0':
     optional: true
 
+  '@segment/analytics-core@1.6.0':
+    dependencies:
+      '@lukeed/uuid': 2.0.1
+      '@segment/analytics-generic-utils': 1.2.0
+      dset: 3.1.3
+      tslib: 2.6.3
+
+  '@segment/analytics-generic-utils@1.2.0':
+    dependencies:
+      tslib: 2.6.3
+
+  '@segment/analytics-node@2.1.2':
+    dependencies:
+      '@lukeed/uuid': 2.0.1
+      '@segment/analytics-core': 1.6.0
+      '@segment/analytics-generic-utils': 1.2.0
+      buffer: 6.0.3
+      jose: 5.6.3
+      node-fetch: 2.7.0
+      tslib: 2.6.3
+    transitivePeerDependencies:
+      - encoding
+
   '@shikijs/core@1.9.1': {}
 
   '@sinclair/typebox@0.27.8': {}
@@ -7186,6 +7261,11 @@ snapshots:
       base64-js: 1.5.1
       ieee754: 1.2.1
 
+  buffer@6.0.3:
+    dependencies:
+      base64-js: 1.5.1
+      ieee754: 1.2.1
+
   builtin-status-codes@3.0.0: {}
 
   bytes@3.0.0:
@@ -7569,6 +7649,8 @@ snapshots:
 
   dotenv@16.4.5: {}
 
+  dset@3.1.3: {}
+
   duplexer@0.1.2: {}
 
   duplexify@3.7.1:
@@ -9422,6 +9504,10 @@ snapshots:
 
   node-fetch-native@1.6.4: {}
 
+  node-fetch@2.7.0:
+    dependencies:
+      whatwg-url: 5.0.0
+
   node-fetch@3.3.2:
     dependencies:
       data-uri-to-buffer: 4.0.1
@@ -10441,6 +10527,8 @@ snapshots:
 
   totalist@3.0.1: {}
 
+  tr46@0.0.3: {}
+
   trim-lines@3.0.1: {}
 
   trough@2.2.0: {}
@@ -10842,6 +10930,13 @@ snapshots:
 
   web-streams-polyfill@3.3.3: {}
 
+  webidl-conversions@3.0.1: {}
+
+  whatwg-url@5.0.0:
+    dependencies:
+      tr46: 0.0.3
+      webidl-conversions: 3.0.1
+
   which-typed-array@1.1.15:
     dependencies:
       available-typed-arrays: 1.0.7